Nobero, the travel-focused ‘Fashleisure™’ brand from TMRW House of Brands, has made its offline debut with the launch of its first Exclusive Brand Outlet. The EBO is located at Hyderabad’s Sarath City Mall.
Based out of Hyderabad, Nobero specialises in blending global fashion trends with comfort, catering to modern consumers who seek stylish yet functional clothes.
With a strong digital presence and a loyal customer base, Nobero has now ventured into offline retail to provide an immersive shopping experience. The brand has ambitious plans to establish 25 stores across India by the end of FY26.
Prashanth Aluru, CEO & Co-founder, TMRW House of Brands, stated, “As part of Nobero’s hypergrowth journey and its position as a category creator in Fashleisure™, expanding into offline retail is the next logical step. This aligns with TMRW’s strategy to establish a seamless cross-channel presence for all our brands. Nobero’s launch at a premier mall in Hyderabad is a testament to our commitment to providing customers with an exceptional omnichannel shopping experience.”
“In just a few quarters, we have added nearly 30 stores across various brands in our portfolio, reinforcing the power of omnichannel retail. Our goal is to scale up to 125+ stores by the end of FY26,” Aluru added.
Karthik Venkat, Co-founder of Nobero, expressed his excitement about the brand’s retail expansion, saying, “Bringing Nobero closer to our customers through this EBO is a significant moment for us. Our offline presence allows customers to experience the brand’s essence firsthand. This store will serve three key purposes – bringing our ‘traveler brand’ story alive through a distinct design language, acting as a runway for upcoming product launches, and enabling real-time customer feedback to enhance the Nobero experience.”
