Spanish fashion giant BERSHKA, part of the Inditex Group, has debuted on Myntra, strengthening the platform’s portfolio of global fashion brands.
BERSHKA entered India earlier this year with a store at Mumbai’s Phoenix Palladium mall, and its own online platform. The launch, timed ahead of the festive season, will give BERSHKA access to Myntra’s 21 million Gen Z users, one of the largest bases of this demographic in the country.
Founded in 1998, BERSHKA has become a youth-first label across 68 markets, celebrated for its bold, trend-led fashion at accessible prices. Its debut collection on Myntra brings over 1,200 styles across women’s and men’s wear, including statement denims, oversized hoodies, cargos, and chic dresses — all designed to resonate with India’s fashion-forward youth.
Myntra, which counts over 70 million monthly active users, has been aggressively expanding its international brand portfolio, now boasting more than 450 global labels. Nearly 45% of the demand for these brands comes from non-metro cities, highlighting the growing appetite for global fashion beyond India’s top markets.
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With tech-led innovations, AI-driven discovery, and a reach spanning 98% of India’s pin codes, Myntra has positioned itself as the go-to platform for global fashion in India.
The addition of BERSHKA further cements its dominance in catering to Gen Z and millennial shoppers who value trend-driven, expressive fashion.
