Homegrown footwear retailer Metro Brands Ltd. opened opening its 800th store in the heart of Hyderabad’s Banjara Hills. The FitFlop store, spanning 716 square feet, offers an immersive shopping experience for customers, showcasing the fusion of style, science, and technology that characterizes the FitFlop brand.
Nissan Joseph, CEO, Metro Brands Ltd., said his team had worked with relentless dedication in achieving this milestone. He emphasized the Company’s commitment to delivering excellence and a comprehensive range of footwear options that cater to the diverse tastes and needs of Indian consumers.
Growth Strategy
As part of its growth strategy, Metro Brands Ltd. has embraced both physical retail expansion and e-commerce to cater to the evolving preferences of its customers.
With a robust portfolio of brands including Metro Shoes, FitFlop, Fila, and more, the Company has successfully amalgamated Indian heritage with international trends, showcasing its commitment to quality, innovation, and customer satisfaction.
Evolution of the Brand
Founded in 1955, Metro Brands has evolved into a comprehensive destination for all footwear needs, offering a wide range of branded products for men, women, and children, suitable for all occasions. The Company’s focus on regional sensitivities ensures that it caters to the specific requirements and preferences of different regions across the country.
With its strong presence across 182 cities in 31 states and union territories, Metro Brands continues to establish itself as an aspirational Indian brand.
