British handmade cosmetics brand LUSH has made its Mumbai debut with the opening of its first store at Inorbit Mall, Malad, the brand announced on Tuesday. The launch brings LUSH’s signature fresh, handmade and innovative cosmetics to one of India’s most vibrant beauty and lifestyle markets.
The Mumbai opening marks another milestone in LUSH’s India journey, which began with its return to the country in partnership with Bilberry Brands India Pvt. Ltd. The brand first opened at Nexus Select CITYWALK, New Delhi, before expanding to Chandigarh and, most recently, DLF Summit Plaza, Gurgaon, on 3 August 2026. Beyond its physical stores, LUSH also operates digitally in India through LUSH.in, Myntra and Tata CLiQ.
The new Malad outlet offers Mumbai shoppers the immersive, sensory and interactive retail experience LUSH is known for worldwide. The offerings span bath, body, skincare, haircare and fragrance — including the brand’s iconic Bath Bombs, Bubble Bars, handmade soaps, shower gels, solid shampoos and perfumes.
Speaking on the launch, Vishal Anand, Founder & CEO of Bilberry Brands India Pvt. Ltd., said, “Mumbai has always been an important part of our vision for LUSH in India. It is a city that embraces individuality, creativity and new experiences, which makes it a natural home for a brand like LUSH. Inorbit Malad gives us a fantastic platform to introduce Mumbai consumers to the complete LUSH experience, not just our products, but the freshness, innovation, energy and values behind the brand.”
He added, “We are building LUSH in India with a long-term perspective. Our focus is not simply on opening stores, but on creating a brand that consumers genuinely love and connect with. The response we have received so far has been extremely encouraging, and it strengthens our belief in the opportunity ahead. We are still at the beginning of this journey, and Mumbai is an important milestone as we build LUSH into one of India’s most loved beauty brands.”
Welcoming the brand, Rajneesh Mahajan, Chief Executive Officer of Inorbit Malls, said, “Inorbit Mall, Malad has evolved into a vibrant and premium retail destination, with shoppers seeking more differentiated brands, experiences and offerings. The arrival of LUSH at Inorbit Malad is a strong reflection of this evolution and the changing aspirations of Mumbai’s consumers. We are delighted that LUSH has chosen Inorbit Malad as its destination for entering Mumbai, bringing its globally recognised brand and distinctive retail experience to the city. LUSH brings together innovation, strong values and a truly differentiated approach to beauty, making it a fantastic addition to our beauty and lifestyle portfolio. We believe its unique proposition will resonate extremely well with Mumbai’s discerning consumers.”
Founded in the UK in 1995, LUSH has built a global following through its fresh handmade cosmetics and pioneering formats such as the Bath Bomb and solid shampoo bar, alongside a longstanding commitment to fighting animal testing, using fresh ingredients, responsible sourcing and cutting down on unnecessary packaging.
The Mumbai debut underscores LUSH’s continued commitment to the Indian market and reflects Bilberry Brands’ strategy of building a sustainable, experience-led business through physical retail, digital commerce and marketplace partnerships.
Store details: LUSH – Shop no. G 16 & 17, Inorbit Mall, New Link Road, Malad West, Mumbai – 400064. Opened 18 August 2026.
