Founded in 2018 by Abhinav Gupta & Esha Bhambri, House of Fett has quickly carved a niche in India’s women’s westernwear market by blending global runway styles with everyday comfort.
What began as a bootstrapped single-store journey in DLF, Saket has grown into a design-forward brand with 15 exclusive stores and a valuation of Rs 120 crore. The brand closed FY24 at Rs 31 crore and is now aiming for Rs 65 crore in FY25, pushing its valuation to Rs 260 crore.
Growth Story
At the heart of House of Fett’s success is its keen focus on offering premium yet affordable fashion.
The brand recently reported an impressive 125% year-on-year growth—success which can be credited to a tight focus on curating premium, fashion-forward collections that resonate with the modern consumer.
Key drivers to this growth include: the brand’s bestselling co-ord sets coupled with print-led storytelling, and an increasingly loyal customer base which values statement-making yet wearable fashion.
“Consistent product drop strategy and omnichannel availability have allowed us to scale in an impactful manner without compromising on brand aesthetic,” says Esha Bhambri, Co-founder of House of Fett.
Omnichannel & Marketing Strategy
This strong growth trajectory has not only solidified House of Fett’s position in the premium fashion segment but also laid the groundwork for its next phase of expansion. As the brand continues to scale, it is backing its creative momentum with a robust omnichannel and marketing strategy designed to deepen customer engagement and broaden its footprint across both domestic and international markets.
House of Fett’s retail strategy revolves around high-footfall zones: standalone stores in key urban areas, premium mall locations, and partnerships with retailers like Shoppers Stop.
While physical retail remains a stronghold, the brand is equally invested in digital expansion to reach global markets. Its omnichannel approach ensures a smooth customer journey – from Instagram discovery to online purchase or in-store trial – making shopping both engaging and effortless.
According to the founders, Instagram serves as a cornerstone of House of Fett’s marketing strategy. The platform is leveraged not only to launch new collections and highlight celebrity endorsements but also to offer behind-the-scenes glimpses and amplify influencer collaborations—effectively transforming the brand’s feed into a dynamic, digital runway.
“Instagram is our runway. It allows us to build an emotional connection with our community and drive direct conversions through features like reels, product tags, and stories,” explains Esha.
Product Innovation
This strong brand presence—both online and offline—has been further reinforced by House of Fett’s consistent focus on product innovation excellence. The transition from digital engagement to product experience is seamless, underscoring the importance of innovation at the core of House of Fett’s offering, further driving retention and loyalty.
By focusing on premium fabrics, unique silhouettes, and thoughtful design, the brand offers fashion that feels stylish and practical yet affordable. Each collection is inspired by global travel, Mediterranean landscapes, and bohemian aesthetics.
And despite the superlative products and the fact that the brand operates in a price-sensitive market like India, House of Fett has stayed true to its ‘affordable luxury’ positioning.
“Our aim is to deliver that ‘luxury feel’ without the intimidating price tag—fashion that feels indulgent but wearable,” Esha states.
In terms of product innovation, House of Fett takes a culturally-sensitive approach to design. “We reinterpret western silhouettes for Indian lifestyles. Fit, comfort, and functionality are non-negotiable,” Esha says adding, “The westernwear space in India is highly fragmented. We’ve carved a niche by focusing on co-ord sets and limited-edition print stories, alongside maintaining quality and consistent fit—which helps us retain customers and cut through clutter.”
Technology & Sustainability
As House of Fett evolves, it is aligning innovation not just with style, but also with purpose and future-readiness. The brand complements its commitment to thoughtful design by strategic investments in technology and sustainability.
From better visual storytelling to using data for CRM and loyalty strategies, House of Fett is committed to making fashion more immersive, predictive, and personal.
And while not a fully sustainable brand yet, it identifies as a fashion-conscious label, incorporating Organic Cotton, small-batch production, and local sourcing into its processes.
Future Plans
Looking ahead, House of Fett is planning to launch a new collection, building on the excitement of its current Spring-Summer drop, The Trip.
On the retail front, the brand is eyeing 25 EBOs and a stronger digital footprint in the coming year, along with aiming to become India’s go-to label for mid-luxury, print-forward westernwear brand—both online and offline—in the long run.
