Led by Abhimanyu Bhandari, Sacred Lifestyle has become a growing force in North India’s retail landscape through its diversified franchise portfolio. With a presence across Jammu, Udhampur, and Srinagar, the company continues to scale its footprint by partnering with leading fashion and lifestyle brands. Sacred Lifestyle’s approach blends sharp market insight with a commitment to long-term growth, making it a notable name in regional retail franchising.
Sacred Lifestyle is currently associated with 15 prominent brands, including Lenskart, Manyavar, Van Heusen, Louis Philippe, Blackberrys, Monte Carlo, American Eagle, Lakshita, Madame, Rare Rabbit, Miniso, and Burger King. These brands are present across Sacred Lifestyle’s stores in Jammu, Udhampur, and Srinagar—regions where the company sees strong retail potential and consumer demand.
Managing Director,
Sacred Lifestyle
Key Drivers Behind Success
When choosing which brands to partner with, Sacred Lifestyle’s decision-making is firmly rooted in market dynamics. The key factor is always the brand’s existing demand and visibility in the market. A strong brand presence ensures both relevance and profitability.
- Onboarding & Setup Process: Setting up a new store has become increasingly streamlined. Brands today provide significant support throughout the onboarding and setup process, making it easier for franchisees to get started efficiently and in line with brand standards.
- Operational and Marketing Support: Each brand’s professional operations and marketing team plays a critical role in guiding franchisees to drive sales and improve store performance. The constant backing from these teams ensures smooth day-to-day functioning and strategic alignment.
Profitability and Challenges
Sacred Lifestyle is satisfied with the current profitability levels, which are influenced by store location, brand strength, and the density of outlets in the area. However, Abhimanyu Bhandari points out that competition from online channels and overlapping store expansion by brands in the same city remain significant challenges. These impact franchisees who have made considerable investments. The Sacred Lifestyle team maintains regular communication with the corporate teams of partner brands. Daily coordination ensures timely updates, quick resolutions, and operational synergy.
Understanding Customers, Strengthening Partnerships
To stand out in a competitive market, Sacred Lifestyle emphasises superior customer service and local marketing initiatives. These efforts help increase footfall and customer retention. In recent times, the brand has observed that customers are increasingly looking for discounts, largely due to the aggressive pricing and promotional strategies of online platforms.
Expansion & Alignment
Sacred Lifestyle believes the brand-franchisee relationship can be significantly enhanced if brands are more open to implementing feedback and suggestions from their business partners—benefiting both parties in the long run. According to the brand, franchising is a crucial model for retail growth, particularly in Tier II and III cities where the entry of major brands is still limited. These markets offer higher returns and long-term potential.
Over the past two years, brands like Rare Rabbit, Lenskart, and ABFRL have gained strong traction. Sacred Lifestyle notes that successful franchise growth in fashion retail is largely driven by two factors: choosing the right location and partnering with a robust brand.
