Forevermark Diamond Jewellery has unveiled Avaanti, its newest diamond jewellery collection, built around the idea that personal growth is never truly finished. The collection draws from a philosophy the brand calls “my never-ending symphony” — a celebration of evolving identities and the quiet courage it takes to keep moving forward.
The pieces themselves reflect this ethos. Crafted around Forevermark’s signature natural diamonds, the Avaanti line features fluid, sculptural forms that fold seamlessly into one another, designed to evoke continuity and the way one chapter of life leads into the next.
To bring the collection to life, Forevermark partnered with three women whose careers have been shaped by exactly that kind of reinvention. Entrepreneur Nupur Sanon left a conventional path in engineering to pursue music and film. Chef Guntas Bhasin walked away from chartered accountancy to build a name in culinary arts. Singer Lisa Mishra transformed a single breakthrough moment into a sustained artistic identity. Their stories anchor a campaign film that traces these turning points — not as endings, but as pivots.
“With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life,” said Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd. “Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving, and redefining itself not the end, but still becoming.”
The debut collection spans four pieces. The Avaanti Open Ring in Gold pairs a radiant diamond with an open silhouette designed for everyday wear. The Avaanti Pendant in Gold is built to be layered or worn alone, with the diamond suspended to move with the wearer. The Avaanti Bangle in Gold runs from a culet-inspired tip to a solitaire diamond, capturing a sense of balance in motion. The Avaanti Wrap Hoop Earrings in Rose Gold reimagine the classic hoop with a dynamic wrap design.
All pieces are priced on request. The collection is available at Forevermark stores across Delhi, Mumbai, Noida, Patna, and Mangalore, and online at in.forevermark.com.
