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Homegrown beauty brand Typsy Beauty launches store at Delhi’s T3 Terminal

Homegrown beauty brand Typsy Beauty has landed at Delhi’s Indira Gandhi International Airport Terminal 3.

Marking a milestone launch, the brand is the first homegrown Indian beauty brand to offer its products at this location.

Open 24/7, the exciting new store caters to the needs of busy travelers seeking high-quality, internationally formulated travel-friendly makeup. The brand’s innovative, travel-friendly makeup range makes for the ideal pick-me-up for a long journey or the perfect last-minute gift for globetrotters and those seeking internationally crafted beauty expertise. Lightweight, spill-proof packaging and long-wearing formulas ensure makeup stays flawless throughout peoples’ travels.

Aside from the hours, the brand also offers expert makeover services and consultations for travellers for the perfect travel look.

Spread across 20 sq. mts., the new store boasts a vibrant selection of Typsy Beauty’s best-selling products across all categories – eyes, face, lips, and accessories – ensuring travelers have access to the complete range available online.

Location Strategy

Typsy Beauty is originally rooted in a Direct-to-Consumer (D2C) online model. Its expansion into offline kiosks represents a strategic move that significantly influences the traditional retail beauty landscape. The brand’s kiosks – strategically placed in high-traffic shopping areas – offer a streamlined, focused selection of products. This setup allows it to engage directly with new customers who may not have encountered the brand online, providing them the opportunity to experience its products firsthand in a convenient setting.

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