Lifestyle fashion brand Highlander, part of Brand Studio Lifestyle Pvt Ltd, has opened its fifth store in Hyderabad, strengthening its presence in one of the brand’s top-performing markets. The new outlet has been launched at Tatva Mall, Vanasthalipuram, positioning Highlander among the early movers in the mall.
“We just opened at Tatva Mall , Vanashthlipuram. One of the few early movers in the mall. Hyderabad has always given loads of love to Highlander, one of the top ranking cities for us. In fact Hyderabad always surprises me for retail consumption,” wrote Shyam S Prasad, Co-Founder and CEO, Brand Studio Lifestyle Pvt Ltd. on social media announcing the launch.
Prasad also added how the city, with its 1.3 crore population, median age of 26 years, and high literacy rate of 84%, is emerging as a young and dynamic hub for fashion retail. From upscale Banjara Hills to the bustling streets of Kukatpally, Hyderabad is witnessing rapid expansion of organized retail, creating fertile ground for brands targeting youthful, trend-conscious consumers.
The new outlet is a franchise store launched in partnership with Abacus Lifestyle, led by retail partner Sunit Mishra.
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Currently operating over 40 stores, Brand Studio Lifestyle is rapidly expanding its offline footprint. The company has set its sights on reaching 75 exclusive brand outlets (EBOs) across India by March 2026, while also expanding retail presence through Shop-in-Shop (SIS) formats across 600 points of sale in Large Format Stores (LFS) and Multi-Brand Outlets (MBO).
