The 1980s marked the formative years for fashion retail in India, laying the groundwork for significant industry growth. This period saw the establishment of G3+ Fashion in Surat by Shankarlal Patel, capitalising on a nascent yet profitable brick-and-mortar retail environment. Over time, G3+ Fashion evolved into a recognised name in the industry, catering to diverse clothing needs including casual, formal, and ethnicwear, with a strong focus on wedding collections—a lucrative segment in Indian retail.
In recent years, the brand has expanded from its brick-and-mortar roots to become an omnichannel retailer. Serving men, women, and children, G3+ Fashion now operates through offline flagship stores and a growing e-commerce platform, G3Fashion.com, which delivers to over 55 countries globally.
Reflecting on this evolution, Jigar Kirtibhai Patel, Managing Director of G3+ Fashion, says, “Our goal is to provide a seamless family shopping experience with competitive pricing while maintaining a strong commitment to quality and service.”
Offline and Online Integration Driving Growth
G3 Fashion’s physical presence is anchored by two flagship stores in Surat–the G3+ Ghoddod Road Store, spanning 40,000 sq. ft., and the G3Nxt Store at Parlepoint Circle, a 60,000 sq. ft. retail space. These locations serve as key drivers of revenue and customer engagement, offering a wide array of products and personalised services.
Complementing its offline reach, G3+ Fashion’s robust online platform has extended its market to international audiences, with a significant milestone achieved through the launch of experiential shopping services in 2014. This service provides personalised consultations for global customers, helping bridge geographical gaps and replicate the in-store experience. Today, with deliveries spanning 55 countries, G3+ Fashion demonstrates a successful blend of digital innovation and traditional retail strategies.
Key Differentiators
Operating as a multi-brand outlet, G3+ Fashion stands out in a competitive landscape through the following:
- Personalised Experiential Shopping Services: Launched in 2014, these services enable real-time assistance for customers across geographies.
- Tailoring and Customisation: Made-to-measure solutions cater to diverse customer needs, particularly in the wedding and ethnicwear segments.
- Extended Customer Support: Available from 7 am to 1 am, the brand’s support team ensures timely responses to feedback and grievances, enhancing customer trust.
- Diverse Product Portfolio :With over 10,000 products, G3+ Fashion competes in both Indian ethnicwear and Western apparel categories, featuring brands like Levi’s, River Blue, and United Colors of Benetton.
Additionally, G3+ Fashion capitalises on the rising demand for Indian ethnicwear in global markets. Patel identifies key markets such as the USA, Canada, the UK, Australia, and Europe, where tailored offerings and an extensive delivery network have solidified the brand’s presence.
Revenue and Expansion Goals
Currently, 70% of G3+ Fashion’s sales come from its offline stores, with the remaining 30% attributed to online channels. Together, these efforts contribute to an overall turnover of ₹130 crore, with the G3NXT store alone accounting for ₹60 crore of this total.
Looking ahead, G3+ Fashion has set ambitious growth targets, aiming to surpass ₹300 crore in revenue by 2030–projecting a revenue growth of ₹120 crore from the G3+ store, ₹100 crore from the G3NXT store, and ₹120 crore from its online channels.
To achieve these milestones, G3+ Fashion plans to deepen its omnichannel integration, expand its international footprint, and leverage technology to enhance customer experience and operational efficiency.
