Indian fragrance brand Upsilon launched its first range of women’s perfumes, expanding its product offerings beyond its men’s fragrances line, the company announced in a release on Wednesday.
The brand unveiled a special anniversary offer to celebrate its new line of fragrances, each 50ml fragrance in this collection will be available at Rs 999 and each 15ml bottle will be available at Rs 499.
“As we complete a year of operating successfully, we have learned a lot about our consumers and their unique requirements and so we have come up with a unique range of fragrances for women. We aim to cater to fragrance enthusiasts through both offline and online channels,” Neeraj Bhensdadia, Co-founder of Upsilon.
The new range of Upsilon women’s perfumes features a blend of intricate notes, crafted to produce unique fragrances that resonate with various aspects of women’s personalities. This selection ensures that every woman can select a perfume that complements her style and aura, the release added.
The new range includes:
Boho Waves: Designed for the carefree spirit, this scent combines spicy, floral, and woody notes.
Retro Wine: This perfume offers the scent of grapefruit with spicy notes.
Vintage Lily: This fragrance features fruity, floral, and vanilla notes, catering to individuals who exude ageless charisma.
The homegrown fragrance brand’s new launches are each priced at Rs 1699 for a 50ml bottle and Rs 699 for a 15ml bottle and it is available for purchase at Upsilon’s official website and partner e-commerce platforms, including Amazon, Flipkart, Nykaa, and more.
It has also partnered with personal care retailer ‘Beauty and Beyond’ and now features its new range in the exclusive Upsilon store at the airport, offering offline access to these fragrances.
