Monday, September 25, 2023
Monday, September 25, 2023


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Forever New India unveils luxurious concept store at Elante Mall, Chandigarh

Premium fashion retail brand Forever New India has relaunched the its store at Elante Mall, Chandigarh after an extensive renovation. The 1,364 sq ft store – the brand’s 42nd EBO in India – opened its doors to the public last month.

Born from the ideologies of quality and sustainability, Forever New ensures that each piece of clothing is crafted with utmost care and attention to detail, with a commitment to providing ethically sourced and premium-quality products.

Sustainability & Curated Quality

The new concept store boasts luxurious interiors, exuding an ambience of elegance and style with high-end fixtures and a spacious window display. The store offers a curated selection of the latest fashion trends, creating the perfect atmosphere for shoppers.

Customers visiting the revamped store can explore a wide range of event wear dresses, summer outfits, luxe handbags and more, perfect for any occasion. While the store relaunch brings a fresh look, customers can expect the same curated collection that Forever New is renowned for.

Dhruv Bogra, Country Manager for Forever New, India, said on the occasion of the launch, “At Forever New, we’re dedicated to crafting each garment precisely, upholding our quality and sustainability values. Our new store exudes luxury and timeless style, with meticulous attention to detail in its interiors and window displays. The revamped store offers a variety of event wear, chic summer ensembles, exquisite handbags, and more, catering to every style lover’s desires.”

Forever New India invites all fashion enthusiasts to the reimagined store at Elante Mall, Chandigarh, where they can experience the epitome of sophistication and find their perfect ensemble. Last month,  the brand also opened an outlet in Orion Mall, Bengaluru.

Launched in Melbourne, Australia in 2006, Forever New now trades through over 250 stores across seven countries and is counted among the fastest-growing premium fashion retail brands in the world.

In India, the brand is present in over 34 cities across 42 EBOs and 50 Shop-in-Shops such as Shopper’s Stop and Kapsons. It is also available online on its own e-commerce platform as well third party marketplaces such as Myntra, Nykaa and Ajio.

With inputs from Karan Nangia, IMAGES Business of Fashion

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