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Disney Consumer Products teams up with brands for Mufasa merchandise

Disney Consumer Products India has introduced a new range of merchandise inspired by Mufasa: The Lion King, which premiered in India on December 20, 2024. The product launches, in collaboration with brands like CaratLane, Country Delight, Lifestyle, Superdry, The Souled Store, and others, span categories including fashion, accessories, home, toys, and food.

Priya Nijhara, Director, Disney Consumer Products, India, said, “As fans follow Mufasa along on his journey to search for his destiny, we have teamed up with some incredible brands in India to bring home the magic of this beloved franchise. The wide range of products infused with timeless Disney storytelling will give fans the chance to reconnect with the iconic characters and landscapes that have touched hearts for generations.”

CaratLane has launched an expansive 30-piece range of wearable art, crafted in 14KT gold, enamel and diamonds capturing the spirit of Disney The Lion King.

Apparel retailer, Lifestyle unveiled a collection for infants and toddler boys featuring printed joggers and t-shirts with interactive prints showcasing Mufasa designs and beloved duos Simba and Nala and fun-loving Timon and Pumbaa. 

Superdry released a capsule collection that embodies Mufasa’s powerful traits and iconic phrases. The range includes oversized tees, crew neck sweatshirts and pull-over hoodies, blending the brand’s signature style with Disney’s storytelling.

Bewakoof has launched an extensive 22-piece line of graphic tees and oversized sweatshirts featuring striking art and iconic characters for both men and women. Reliance SMART will introduce a trendy range of t-shirts for boys, men and women perfect for elevating everyday looks in February.

The Souled Store has expanded its Lion King collection with dynamic new Mufasa-inspired designs. FirstCry has launched The Lion King-themed apparel sets and suits for infants and toddlers.

Additional collaborations with Pantaloons, Max Fashion, Shoppers Stop, and Skoodle are expected to launch soon.

The merchandise is available across India and aims to capture the essence of Mufasa: The Lion King while appealing to fans of all ages.

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