Saturday, September 23, 2023
Saturday, September 23, 2023


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Crafted womenswear brand Encrustd goes exclusive with AJIO

Combining the beauty of Indian craftsmanship with global glitz and glamour, Encrustd is all set to turn the Indian fashion scene on its head. The brand, which is the brainchild of renowned fashion guru Deepa Chikarmane, will now be exclusively available on AJIO.

Encrustd was born in 2015 of Deepa’s vision to make luxury designer clothing accessible at affordable price points. She draws from over two decades of experience in designing embellished garments for global fashion houses all over the world.

“Encrustd is not just another fashion brand; it’s a force to be reckoned with,” she says. “Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest western trends. We believe in empowering individuals to embrace their unique style and make bold statements.”

Earlier this year, Encrustd unveiled its Mon Soleil Spring ‘23 collection that combines a fresh take on spring fashion with luxurious, flowly fabrics, hand crocheted tops and dainty floral prints. With the new season approaching, the brand is planning to launch a dazzling new vacation-inspired collection soon.

Vineeth Nair, CEO, AJIO, said, “Encrustd embodies modern women – confident, elegant and ready to take on the world with style. The brand is loved by customers for it’s elevated quality designs and fine craftsmanship that transcends fashion. We’re excited to add Encrustd to AJIO’s wide roster of exclusive brands, raising the style quotient for fashion conscious Indian women.”

An integral part of Reliance Retail, AJIO is a fashion-first marketplace offering 5000+ brands and over 1.3 million styles with a wide variety of exclusive international brands, owned brands and homegrown brands. With an unparalleled shopping experience, AJIO brings the best of convenience, variety and deals all year round for customers.

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