Organic skincare and cosmetics brand, Juicy Chemistry, has announced that the majority of its organic makeup range is thoughtfully packaged in bamboo.
The brand, which has always been committed to sustainability and to prioritising eco-conscious practices right from its inception is dedicated to reducing its impact on the environment and towards promoting a greener future.
On the occasion of National Bamboo Day, Juicy Chemistry explains how bamboo – a natural and renewable resource – holds immense significance in terms of sustainability and environmental preservation. It is one of the fastest-growing plants on the planet and requires minimal water and fertilisers to thrive. By utilising bamboo as a packaging material, the brand demonstrates its commitment to reducing its plastic waste and promoting a more sustainable beauty industry.
“At Juicy Chemistry, we believe that the journey towards sustainability begins with conscious choices. By thoughtfully selecting bamboo packaging for Color Chemistry, we aim to minimise our carbon footprint while providing our customers with high-quality products. Bamboo packaging not only exudes a natural and aesthetically pleasing appeal but also ensures that our products remain safe and secure throughout their shelf life,” says Megha Asher, COO and Co-founder, Juicy Chemistry.
Bamboo is not only a sustainable packaging material but it also exhibits natural antibacterial properties, making it an ideal choice for cosmetics that require utmost hygiene and care. It is also lightweight and durable, which helps reduce the overall environmental impact associated with transportation.