Monday, September 25, 2023
Monday, September 25, 2023


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Coach partners with illustrator Jessica Herschko for a new collection

The Coach x Observed By Us collaboration showcases a collection born from the creative partnership between Los Angeles-based illustrator and designer Jessica Herschko, and Hollywood actress Kirsten Dunst. Herschko is known for creating one-of-a-kind, hand drawn illustrations on clothing for kids and adults.

The new collection in collaboration with Coach exudes the enchanting essence of imagination present in the ordinary, brought to life through the artistic interpretation of the duo and filtered through Coach’s distinct American design ethos.

The assortment encompasses a range of ready-to-wear garments, bags, footwear, and accessories that capture the essence of iconic American staples such as t-shirts, hoodies, floral dresses, and jeans. These classics are revitalized with artisanal details, all stemming from the pair’s deep appreciation for the craft.

Guided by Coach Creative Director Stuart Vevers and informed by pieces from Dunst’s personal wardrobe, the collection seamlessly blends her whimsical and nostalgic style with Coach’s storied craftsmanship and ethos of self-expression. The color palette, influenced by Coach’s historic hues, dances with vibrant tones that radiate a youthful, unconventional innocence.

Noteworthy pieces within this collaboration include a wool pointelle crop top, overalls, and a straw hat, each meticulously adorned with original, hand-drawn illustrations by Herschko. Moreover, these items feature distinctive story patches – symbolic of Coach’s authenticity over generations – with narratives penned in Herschko’s distinctive handwriting. These narratives recount the tales behind the illustrations, weaving imaginative stories that transport wearers into worlds of sailboats, strawberries, and even dinosaurs, a nod to Coach’s iconic house mascot, Rexy. This narrative comes alive through exquisite embroidery on the Signature Swinger bag.

Reflecting on the partnership, Vevers shares, “The process of crafting this collection alongside Kirsten and Jessica was truly delightful. We united in celebrating the shared joy of creativity and playfulness. Kirsten’s style has often been a wellspring of inspiration for me. To collaboratively design with her and Jessica, fusing their vibrant storytelling and palettes with our quintessential American design language and meticulous craftsmanship, was genuinely uplifting.”

Herschko echoes this sentiment, stating, “The genesis of Observed By Us was rooted in creating apparel and items that evoke a unique, jubilant sensation and cultivate an appreciation for both the natural and the man-made. Partnering with Coach was an absolute pleasure, for like us, they too discern boundless potential within the minutiae and possess the finesse to impeccably execute it.”

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