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Brand Profile: Mango

Store Count: Present in 115 markets, with close to 2,600 physical stores

First launch: 1984, in Barcelona, Spain

India Launch: 2017, in partnership with Myntra

Employees: 16,000+

Headquarters: Hangar Design Centre ,Barcelona

Brand History

Mango was founded by Sephardic Jewish immigrants from Turkey, Isak Andic and brother Nahman Andic, in 1984. They opened their first store in Barcelona’s Paseo de Gracia, before commencing the international expansion of the company.

The Spanish-originated company was born as a clothing design and manufacturing company in Barcelona. It designs, manufactures and markets women’s and men’s clothing as well as accessories. Mango’s website was first created in 1995, and in the year 2000, it opened its first online store. H. E. by Mango was a new men’s line created in 2008, which was later renamed Mango Man in 2014.

Today, Mango has over 16,000 employees, 1,850 of whom work at the Hangar Design Centre, which is its headquarters in Palau Solità I Plegamans, Barcelona. Currently, Mango’s biggest market is in Spain, but Istanbul and Turkey have the largest number of Mango stores in the world.

The Spanish-origin brand is also one of Europe’s leading fashion companies, with design, creativity and technology at the center of its business model, and a strategy that is based on constant innovation. Mango is also a champion when it comes to integrating sustainability into its core business models and channels.

Today, Mango is Spain’s most international fashion company and one of the leading groups in the sector. The company has its headquarters in Barcelona (Spain), which is one of the centers of Europe’s textile industry. With a workforce of approximately 13,000 employees, the company is present in more than one hundred countries worldwide.

Retail Journey

  • 1984 – Mango begins its retail journey by opening its first point of sale in Paseo de Gracia in Barcelona, its hometown.
  • 1992 – The company begins its first international adventure and takes its first step outside the Spanish market. They did so by opening two points of sale in Portugal.
  • 1995 – Mango aims to take its fashion to the whole world and targets Asia by opening new stores in Singapore and Taiwan.
  • 1997 – For the first time, the volume of business they generated abroad exceeded that of the Spanish market.
  • 2000 – To demonstrate their entrepreneurial abilities and acquire a wider audience base, they launched their own e-commerce platform. This made them pioneers in Europe in the field of online business.
  • 2002 – Mango expands rapidly and reaches all five continents. They land in Australia and set up their new sustainability department.
  • 2006 – They strengthen their commitment to creativity and open their design center called El Hangar, in their home base, Barcelona where all their collections are created.
  • 2008 – They decide to delve into men’s fashion with the launch of the presently known Mango Man.
  • 2013 – They expand their fashion reach into a new target market by launching the Mango Kids range, to venture into the children’s sector.
  • 2017 – With Restauradores (Lisbon) and Soho (New York), Mango takes its flagship stores to new markets.
  • 2019 – Committed to personalization, they launch their Mango like you loyalty program.
  • 2021 – They expand into a new area: Mango Home. This was done through the implementation of their New Med store concept in Düsseldorf (Germany).
  • 2022 – Mango celebrates 30 years of its international expansion and lands on New York’s Fifth Avenue. They launch their new sustainability strategy with horizon 2023.
  • 2022 – Mango launches Mango Kids in India

India Presence

Mango opened its first brick-and-mortar store under the partnership with Myntra in New Delhi’s Select CITYWALK Mall on October 4, 2017.

In 2017 the fashion brand planned to have 25 stores in India over the next five years.

Today, Mango has tripled its presence in the country in the past two years and India has become the country in Asia with the highest number of stores with 80 at the end of 2022, up in number by 34, compared to the 46 stores the company had at the end of 2021, and three times more than the 28 it had at the end of 2020.

In March 2023, Mango expanded its presence in India by opening a new flagship store in Bangalore, specifically, in Indiranagar, one of the most important shopping centers in the city.

The store, which spans 5500 square feet across two floors, is the first Mango store in India to have the Woman, Man, and Kids lines under one roof. In addition, the new point of sale features the Mediterranean-inspired concept known as New Med, already present in some of the group’s flagships around the world. The concept aims at reflecting the spirit and freshness of the brand and has sustainability and architectural integration as its key elements.

Business Reach

Mango closed 2022 with a pre-tax profit of 103.3 million euros, up 26.2 percent, while net profit was 81 million euros, an increase of 20.9 percent compared to 2021.

The company’s turnover reached 2.688 billion euros, the highest in the company’s history and 20.3 percent more than in the previous year and 13.2 percent compared to 2019.

Commenting on the results, Toni Ruiz, Mango’s Chief Executive Officer, said: “We have closed what is probably one of Mango’s best years, overcoming complex market circumstances and committing to strong investments with a future vision and ambition. In the last few years, we have recovered our essence, with unique design as a starting point and innovation as a core value in all the departments of the company.”

Mango’s Growth Momentum

To date, a majority of the company’s revenue comes from Mango Women, which remains to be a driving force of the group’s sales. Mango Woman accounts for 82% of the total turnover, while Mango Man, which is relatively new, showed an increase of 30%, and Mango Kids showed an increase of 18% as of 9th March 2023.

During the close of the financial year 2022, the company recorded a closing with a total of 2,566 stores.

In 2022, Mango Woman sales exceeded 2 billion euros for the first time in history, while Man sales grew by 30 percent and were 300 million euros. Kids, Mango’s children’s line, continued to grow and increased its turnover by 18 percent to over 200 million euros, including the Teen business. Home more than doubled in size, with a turnover of more than five million euros.

Sustainability Measures

In December 2022, Mango launched its new sustainable strategy until 2030, with a newer and more sustainable business approach that would be more demanding and have stricter measuring systems.

By launching Sustainable Visions 2030, Mango envisions a long-term journey that will aim to reduce the environmental and social impact of all its modes of operations. To carry this out, they have a few new performance indicators in line with their policies and market standards.

Their new sustainable roadmap is based on three key pillars:

  • Committed to Product
  • Committed to Planet
  • Committed to People

Using these principles, Mango, by 2030, aims to re-vamp the way they design and manufacture their products. The company will focus on creating more sustainable designs, by prioritizing materials that generally have a lower negative impact on the environment. For instance, they aim to design their products from fibers that will be of a sustainable origin or recycled.

They also have a strong objective of creating a circular design model so that the highest percentage of their merchandise stays within the circle of being reused and recycled.

Mango also has a goal of becoming carbon neutral by 2050. Currently, its sustainability team is working to set achievable goals to reduce the company’s water and plastic consumption, together with actions to protect our biodiversity and to create an updated animal welfare policy.

In the coming years, Mango will also promote social action projects and collaborations with leading global organizations such as Save The Children, the Spanish Red Cross, and Médicins Sans Frontières (MSF).

Mango’s Chief Executive Officer, Toni Ruiz, points out that “the new sustainability strategy is not merely a goal to be fulfilled, but a cross-departmental core value of our company strategy and business model that influences our decision making and the promotion of projects and actions, so that we can carry out our activities with the lowest environmental and social impact possible”.

Mango has a team of more than twenty people who are directly dedicated to achieving benchmarks with the cause of sustainability. The company also has a track record of working within this domain for two decades.

Andrés Fernández, Mango’s Director of Global Sustainability and Sourcing, explains that “the Sustainable Vision 2030 aims to guide Mango in the next phase of its journey towards a more sustainable and more committed clothing industry”.

As a result of consistently working towards their goals, today 75% of all Mango garments have sustainable properties since 2021. The company has also prevented the use of 500 tonnes of plastic with its project to replace plastic bags with paper-made bags.

At present, 90% of the cotton used at Mango is more sustainable, 29% of the polyester used by the company is now recycled and 63% of the cellulose fibers are of controlled origin. Mango also has an interim target that by 2025, 100% of the cotton used will be sustainable, 100% of the polyester used will be recycled and 100% of the cellulose fibers used will be of controlled origin and traceable.

Initiatives Taken

  • In June 2023, Mango joined forces with the marine biologist Manu San Félix to protect the Mediterranean. Through this initiative, the company aims to support the preservation and restoration of the Mediterranean Sea through the creation of protected marine zones.
  • To celebrate World Ocean Day, Mango joined forces with textile supplier Pyratex and launched t-shirts and trousers made from seaweed and wood cellulose blended with cotton.
  • Mango will donate all profits from the sales to Asociación Vellmarí, an organization led by the Marine biologist Manu San Félix, to promote the replanting of Posidonia (Neptune grass), an aquatic plant local to the Mediterranean Sea that is in danger of extinction.
  • Currently, the company is in its second year of running a summer course on sustainable fashion in Madrid. The session was titled ‘Sustainable fashion in Spain: A goal for 2023’, and analyzed the environmental and social impact of fashion in Spain along with the relevant measures that companies are taking.

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