German-based global brand BIRKENSTOCK has opened a new store in Noida, Uttar Pradesh, marking the commencement of a series of store openings in 2024 as part of its anniversary celebration. The brand, known for its iconic footwear and the invention of the footbed in 1774, aims to deepen its retail presence in India, strategically choosing the prestigious Mall of India for its latest venture. The store officially opened its doors to customers on February 3, 2024.
Spanning an impressive 1100 square feet, the new BIRKENSTOCK store is designed to cater to footwear enthusiasts seeking comfort and fashion-forward designs. The space will showcase the brand’s latest collections and classic silhouettes like Arizona, Gizeh, Madrid, Boston, Mayari, Bend, Uji, Stalon, Jackson, and more.
“BIRKENSTOCK is excited for its expansion within the thriving Indian market and is delighted to unveil the new store in Noida. The aim is to increase the brand presence throughout key markets and to be able to bring our footwear to our patrons. We seek to continuously drive our efforts to elevate the brand’s visibility and presence across the country with many more successful openings,” says Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK.
“We are overjoyed to extend the BIRKENSTOCK experience to a new location. We look forward to welcoming our customers to explore the perfect fusion of foot health and style,” adds Vinay Bansal, Managing Director, BIRKENSTOCK India.
As a globally renowned brand known for its iconic footwear and enduring heritage, BIRKENSTOCK is excited to enhance its footprint in Noida, catering to the growing demand for high-quality footwear that seamlessly combines style and wellness.
BIRKENSTOCK, globally celebrated for its iconic footwear and timeless legacy, positions itself as a brand committed to maintaining foot health. With a rich tradition in shoemaking dating back to 1774, BIRKENSTOCK operates as a timeless ‘super brand’ with products ranging from entry-level to luxury price points, addressing the growing demand for a conscious and active lifestyle. The brand’s core values revolve around function, quality, and tradition, with a product universe spanning footwear, sleep systems, and natural cosmetics.
The company operates with around 6,200 employees worldwide, maintaining quality standards through a vertically integrated manufacturing base and a commitment to environmentally and socially responsible practices. Headquartered in Linz am Rhein, the BIRKENSTOCK Group has sales offices in various countries, including the United States, Canada, Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore, and India.
