Italian streetwear label Palm Angels has entered the Indian market, launching its official India website, www.palmangels.co.in, in partnership with Zyvora Brands. The move marks the brand’s first direct retail presence in the country, giving Indian consumers access to its menswear, womenswear and accessories lines.
The brand’s arrival comes at a moment when India’s luxury consumer base is growing more discerning, increasingly drawn to design, attitude and brand culture rather than name recognition alone. Palm Angels — known for fusing Los Angeles skate culture with Italian craftsmanship — is positioning itself to appeal to a generation that moves fluidly between luxury fashion, sneakers, music and streetwear.
“India does not need another international brand; it needs brands with a point of view. Palm Angels has one. Our ambition is not simply to sell Palm Angels in India, but to build a genuine cultural and consumer relationship with the brand here. We want to be patient about that, because the strongest brands are not built by chasing the market; they are built by creating a world that the market wants to be part of,” said Rishi Patnaik & Tarun Sharma, Co-Founders, Zyvora Brands.
For its debut season, Palm Angels has opted for a curated selection of products to gauge customer preferences in the Indian market, with a fuller rollout of menswear, womenswear, accessories and sneakers planned for the following season.
Beyond the Website
The India launch extends past e-commerce. Palm Angels is also now live on Tata CLiQ Luxury, the Tata Group’s luxury fashion and lifestyle platform, and has launched a dedicated Instagram account, @palmangels_in.
Physical retail is next on the roadmap: a flagship store is set to open in Bengaluru this December, with further locations planned across major luxury markets through a strategic association with Phoenix Mills. Each store will be designed to fully express the Palm Angels identity and aesthetic, though further details have yet to be announced.
About the Brand
Palm Angels is a luxury streetwear brand rooted in the raw energy of Venice Beach and the Los Angeles skate scene, blending West Coast subculture with Italian craftsmanship. The label is recognized for its distinctive graphics, unconventional silhouettes and collaborations with cultural pioneers, with collections spanning ready-to-wear, footwear and accessories.
Palm Angels is part of the portfolio managed by Bluestar Alliance, LLC, a global brand management company founded in 2007 by Joseph Gabbay and Ralph Gindi. The company oversees premium fashion and lifestyle brands generating more than $14 billion in global retail sales, including Off-White™, Dickies®, Scotch & Soda®, Hurley® and others, with more than 500 branded retail stores worldwide.
The brand’s day-to-day operations run through SPORTLUX, a multi-brand platform founded in 2024 and headquartered in Dubai, with hubs in Mendrisio, London, New York and Milan. SPORTLUX’s portfolio also includes Dickies EMEA & APAC, Off-White, Thomas Pink and Diadora.
In India, Palm Angels’ retail and digital push is being led by Zyvora Brands, a luxury retail company founded by Rishi Patnaik and Tarun Sharma that focuses on bringing international fashion labels into the Indian market while preserving their global brand identity.
