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BIRKENSTOCK expands its presence with a new store in Lucknow

German footwear brand BIRKENSTOCK has opened a new store in Lucknow, Uttar Pradesh. The launch marks a significant step in the brand’s expansion within the Indian market.

The store, located in Phoenix Palassio Mall, began welcoming customers on March 15, 2024. Spanning 1087 square feet, it offers the brand’s latest collections, showcasing BIRKENSTOCK’s commitment to craftsmanship, timeless style, and quality. The opening in Lucknow is part of BIRKENSTOCK’s strategy to strengthen its presence in Northern India.

“Birkenstock is excited to introduce its latest store in Lucknow, Uttar Pradesh. In our ode to bring our iconic footwear closer to our patrons Lucknow plays a key role as a market for the brand and we look forward to delivering an exceptional experience to our customers there,” said Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK.

“We are delighted to further expand BIRKENSTOCK’s legacy into Northern India, introducing the region to unparalleled comfort and the latest styles offered by the brand,” stated Vinay Bansal, Managing Director, BIRKENSTOCK India.

BIRKENSTOCK is known for its function-first footwear that promotes foot health and wellness, aligning with the brand’s mission to enable walking as nature intended. The new store in Lucknow not only brings BIRKENSTOCK’s rich legacy closer to its patrons but also reflects the brand’s values of function, quality, and tradition.

BIRKENSTOCK is a global brand committed to foot health, with a history tracing back to 1774. Known for inventing the footbed, BIRKENSTOCK offers products that cater to a conscious and active lifestyle across footwear, sleep systems, and natural cosmetics.

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