Homegrown fashion label BIBA has unveiled BIBA NXT, a new sub-brand targeting younger, style-conscious consumers looking for Indian wear that feels current and versatile. The launch signals a strategic push by BIBA to capture a growing segment of shoppers who love Indian craft but want it in more modern, fashion-forward cuts.
The new line is built around a fusion sensibility — traditional prints and contemporary solids reimagined through silhouettes borrowed from global fashion. Think halter necks, square necklines, bell sleeves, and corset tops paired with skirts. Many pieces come with adjustable features, allowing wearers to customise fit for both comfort and form.
BIBA NXT is designed to mix and match across style codes. A halter neck kurta can be thrown on with ripped jeans and sneakers for a casual outing, while a corset top set styled with kolhapuris and stacked bangles works just as well for a festive brunch.
“With BIBA NXT, we are addressing a clear gap in the contemporary ethnic space. There is a growing segment of younger consumers who value Indian craft but seek it in more current, evolved silhouettes. These designs reflect the sensibilities of today’s young consumers and allow us to better integrate into the next generation’s everyday wardrobe,” said Siddharth Bindra, Managing Director, BIBA.
The sub-brand sits alongside BIBA’s mainline collections, which continue to focus on traditional elegance. BIBA NXT is positioned as a sharper, trend-aligned edit for the next generation’s everyday wardrobe.
The collection is available now on BIBA’s official website and leading e-commerce platforms, with prices ranging from Rs 899 to Rs 1,999.
Founded in 1988 by Meena Bindra, BIBA has grown from a small Mumbai venture into one of India’s most recognised Indian wear brands, with over 330 stores across 26 states. Over the years, the brand has diversified into accessories such as jewellery, fragrance, wallets, and introduced BIBA Girls.
