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Beyoung partners with GoKwik to expand COD reach and minimize returns

Beyoung, a leading fashion brand, has partnered with GoKwik to enhance its online presence in India by extending Cash on Delivery (COD) serviceability and addressing Return to Origin (RTO) challenges. The strategic alliance aims to utilize GoKwik’s intelligence-driven network to deepen COD reach and reduce RTO losses.

Beyoung, recognized for its affordable apparel, focuses on capturing the essence of Real Bharat. With a revenue exceeding INR 250Cr in its short D2C journey, Beyoung seeks to leverage GoKwik’s expertise to expand COD footprints and manage challenges related to COD orders effectively.

Return to origin, a phenomenon causing additional costs, occurs when a COD order is cancelled during transit and returns to the warehouse before delivery. This impacts reverse logistics, packaging wastage, and product damage. GoKwik’s data-backed solutions analyze shopper behavior to increase COD GMV and significantly reduce RTO.

Chirag Taneja, Co-Founder and CEO of GoKwik, expressed readiness to support Beyoung in their growth journey. GoKwik, housing brands like Lenskart, Neemans, Man Matters, and Shoppers Stop, has assisted D2C brands in saving INR 130 Cr RTO losses last year.

Founded in 2020, GoKwik is an eCommerce enablement company focusing on unlocking growth for eCommerce brands by addressing challenges across the eCommerce funnel. The company’s solutions aim to provide a seamless shopping experience, expand COD penetration, and reduce RTO for partners.

Amidst the digital shift during the pandemic, Beyoung emerged to redefine fashion for Millennials and Gen Z. With a vision to offer aspirational, convenient, and affordable styles, Beyoung caters to the youth in tier 2, 3 & 4 cities. The brand, with over 30 lakh satisfied customers, invites the Indian youth to explore the Real Bharat with the latest trends.

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