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Archroma targets color fade, PFAS concerns and EV demand with new textile solutions

Archroma, a global leader in specialty chemicals, is bringing a comprehensive range of advanced textile solutions to China Interdye 2026, demonstrating how textile and fashion brands and mills can achieve outstanding performance, productivity and sustainability all at the same time.

“China’s textile industry sits at the forefront of a global transformation – one where sustainability is no longer a differentiator but a baseline expectation,” said Christine Cai, Vice President, North Asia, Archroma. “With a longstanding commitment to innovation and partnership, we are proud to help mills and brands move forward together through solutions designed to help them meet rising performance demands and tightening environmental standards. Partnering towards a sustainable future is not just our theme at this show; it is what we do every day.”

Solving fashion’s color fade problem

Color fade is one of fashion’s hidden sustainability challenges. When garments lose their vibrancy after only a few washes, consumers discard them prematurely, undermining both brand investment and sustainability commitments. Powered by AVITERA® SE, Archroma’s HIGH IQ® lastingcolor program has long set the industry benchmark for color durability. Now, HIGH IQ® lastingcolorPRO raises the bar further, becoming the first program designed to keep garments looking new for up to 50 washes while maintaining exceptional sustainability credentials. Brands and mills can reduce water use and CO₂ emissions by up to 50% and produce fabrics free from harmful substances.

Non-PFAS water repellency for every application

As PFAS restrictions tighten globally, Archroma’s PHOBOTEX® range gives mills and brands proven alternatives that deliver robust, durable water repellency and soft handle and are non-PFAS, -formaldehyde or contain no crosslinker. PHOBOTEX® CWR-SUP has excellent water repellency and is based on 53% sustainably sourced renewable feedstock, while PHOBOTEX® CWR-LAD is a unique water repellent agent specially for air-dried laundry. Both products meet bluesign®, ZDHC and OEKO-TEX® standards.

A new benchmark for sustainable cotton processing

Combining Fibre52®’s patented low-temperature, bleaching technology with the award-winning AVITERA® SE dyes, Archroma is delivering a bleach-and-dye system that sets a new benchmark for sustainable cotton and cotton/polyester production. Together, the technologies enable mills to reduce water use and CO₂ emissions by up to 50%, reduce process weight loss by 2-4%, and deliver stronger, softer, more durable fabrics. The system is ZDHC MRSL v3.1 and OEKO-TEX® approved, and performs consistently across all shades, including whites.

Supporting China’s EV revolution

China’s dominance in the global electric vehicle market is reshaping demand for high-performance automotive textiles. As EV manufacturers compete on quality, comfort and brand differentiation, the expectations placed on automotive fabrics have never been higher: color fastness and aesthetic appeal, with uncompromising safety and compliance. Archroma’s solutions for automotive textiles – including the TERATOP® range of dyes and UV-FAST® range of UV absorbers for EV– designed to achieve the highest light fastness requirements and reproducibility while supporting the move to a more sustainable manufacturing.

A complete system from sizing to finishing

Underpinning every solution at the event is Archroma’s SUPER SYSTEMS+ platform – powerful end-to-end systems developed to address key challenges facing the textile industry today: high resource consumption, complex chemical management and the shift to circularity. Drawing on the industry’s broadest product portfolio, SUPER SYSTEMS+ combine fiber-specific wet processing solutions, durable colors and intelligent effects to deliver measurable resource savings with cleaner chemistries that eliminate harmful or regulated substances.

Visit Archroma at Hall H1, Booth A101 at the Shanghai World Expo Exhibition and Convention Center from April 15 to 17 2026.

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