Allen Solly, the smart casualwear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), has forayed into the men’s casual bottomwear category with a fresh new collection. The launch includes on-trend styles like utility cargoes, parachute pants, and carpenter trousers designed for the modern Indian man.
The collection is being promoted with the vibrant ‘Legs Now Turn Heads’ campaign, which blends fashion with the energy of dance. The launch is also being amplified through Allen Solly’s Associate Sponsorship of Tata IPL 2025 on Jiostar, gaining wide visibility across digital platforms like Instagram, YouTube, and Spotify.
“Allen Solly has always been ahead of the curve in redefining casual fashion in India,” said Richa Pai, Chief Business Officer, Allen Solly. “With this launch, we’re not just adding a new category — we’re reshaping how young Indian men express themselves through clothing. This collection is bold, relevant, and fills a clear whitespace in the menswear market.”
Jayanth Gurumurthy, Creative Director, Allen Solly, added, “Fashion today is dynamic and expressive, and men’s bottomwear is no exception. Cargoes, parachute pants, and carpenter pants allow men to make bold style statements with ease. This campaign captures that energy, showing how the right pair of pants can truly turn heads.”
The new line aims to meet the growing demand for versatile, expressive, and functional clothing and is available at Allen Solly stores, retail partners, and online. Prices start at ₹1,999.
