W for Woman will debut at New York Fashion Week 2025 as part of the event’s ‘Made in India’ segment…
A brand under Aditya Birla Fashion and Retail Ltd. (ABFRL), W for Woman will present its Spring Summer 2025 collection on February 6, 2025 at Sony Hall in Manhattan.
The collection will feature a mix of traditional craftsmanship, fusion wear, and wedding attire, blending Indian heritage with contemporary styles. The brand aims to cater to diverse global audiences while maintaining its Indian identity.
W for Woman is part of the TCNS portfolio under ABFRL, which includes brands like Aurelia, Wishful, and Folksong. Commenting on the association, Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail said, “We are honoured to represent the essence of modern India at the New York Fashion Week 2025. This showcase is a testament to ‘W’s’ commitment to blending India’s rich culture with contemporary fashion, making it relevant on a global stage.”
“Our participation in New York Fashion Week underlines our belief in the strength and appeal of Indian fashion, and we are excited to bring our unique perspective to an international audience,” Daga further stated.
ABFRL operates a network of over 4,500 stores across India and includes brands such as Louis Philippe, Van Heusen, and Pantaloons.