Welspun One has signed Novel Jewels Limited (NJL), part of the Aditya Birla Group, for roughly 15,232 sq. ft. of space at its World Trade Center (WTC) Thane project, marking another high-value tenant addition to the Grade-A Urban Distribution Centre (UDC).
The space will be used by NJL for vault-enabled storage and distribution operations, taking advantage of the facility’s security and compliance features built for businesses handling sensitive, high-value inventory.
WTC Thane, developed by Welspun One in Wagle Estate — one of the Mumbai Metropolitan Region’s key commercial hubs — is positioned as India’s first mixed-use ecosystem combining urban distribution, commerce, workplaces and business infrastructure at a single location. The project has been built to accommodate modern supply chain needs with an emphasis on security, scalability and institutional-grade standards.
For NJL, the site offers proximity to major consumption markets across the Mumbai Metropolitan Region. Among its operational features, the facility includes a multi-level ramp system allowing 20-foot trucks to access loading docks from the first to the fifth floor, aimed at easing inbound and outbound logistics.
Commenting on the development, Neeraj Balani, Chief Customer Officer, Welspun One, said, “The partnership with Novel Jewels reflects the versatility of this platform and its ability to support businesses operating in high-value categories that demand security, accessibility and operational excellence. Strategically located in Wagle Estate, WTC Thane provides access to key consumption markets, enabling brands to stay closer to their customers. As the development evolves, we envision it emerging as an ‘India Design Center’ for leading brands.”
Dinesh Dubey, Chief Operating Officer – Incity & Head of Product Innovation, Welspun One, added, “Businesses today are looking for infrastructure that brings operations, accessibility and convenience together. WTC Thane has been planned as an integrated ecosystem where logistics, workplaces and business infrastructure complement each other, enabling occupiers to operate more efficiently. For Novel Jewels, this translates into secure infrastructure, seamless connectivity and proximity to key consumption markets within a single destination.”
The addition of Novel Jewels further strengthens WTC Thane’s growing tenant mix, reflecting increasing demand from businesses seeking institutional-grade infrastructure within the Mumbai Metropolitan Region.
The addition of NJL adds to WTC Thane’s expanding roster of tenants, which Welspun One says reflects rising demand for institutional-grade infrastructure in the region.
World Trade Center Thane is a Grade-A mixed-use business ecosystem developed by Welspun One, integrating urban distribution, commerce, retail and workplace infrastructure. Welspun
One, backed by the Welspun World group, is a warehousing and industrial real estate platform with a portfolio that includes WTC Nhava Sheva (JNPA SEZ) and WTC Thane, among other projects across India’s logistics and industrial sector.
