Linen Club, the Aditya Birla Group’s linen-focused fashion brand, has launched its 17th exclusive store in Bengaluru, located in Koramangala. This marks the brand’s 231st store in India.
The new outlet features a refreshed store identity, designed to enhance the shopping experience with modern fixtures and an intuitive layout. The interiors incorporate a teal and earthy colour palette, blending contemporary and natural elements, aligning with global retail design standards.
Satyaki Ghosh, CEO, Domestic Textiles of Aditya Birla Group, expressed his excitement about the launch, saying, “This is a momentous store launch as we are unveiling a brand-new store identity of Linen Club exclusive brand outlets with our 17th store in Bengaluru and 231st store pan India. This brand-new look is curated keeping our customer and his discerning needs at the centre allowing him to immerse himself in the world of Linen, interact with products with ease, browse the store as per dressing occasions for both fabrics and apparels in a chic ambience for a memorable shopping experience at par with international standards.”
He added, “As we continue to innovate and expand our product offerings with our passion and commitment, we are hopeful that consumers will appreciate the refreshed Linen Club experience and feel more inspired to adopt Linen as a way of living.”
The Koramangala store offers over 3,000 designs in linen fabrics and a range of men’s apparel, including shirts, trousers, shorts, T-shirts, jackets, and kurtas. The collection caters to various occasions, from workwear to casual and ethnic dressing. The store also includes the Ethnique collection, which focuses on ceremonial wear for events like weddings and festivals.
This redesigned store concept will be implemented in all future Linen Club outlets as part of the brand’s growth strategy, reflecting its aim to offer an elevated shopping experience. Linen Club currently operates 231 stores across India, including 31 company-owned outlets.
About Linen Club
Linen Club is renowned for its premium quality products, crafted from authentic flax fibers sourced from France and Belgium. The brand’s commitment to sustainability is evident in its eco-friendly range, made from 100% linen or blended natural yarns. These fabrics are not only comfortable and breathable but also light and versatile, making them ideal for both casual and festive wear.
