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Activewear brand Blissclub expands retail footprint with the launch of 2 premium EBOs

Omnichannel, activewear brand for women, Blissclub has launched two premium exclusive brand stores in Phoenix Market City, Kurla – Mumbai and 100 Feet Road, Bengaluru respectively.

Both stores aim to serve as community hubs in addition to retail spaces, signifying Blissclub’s commitment to providing exceptional experiences for its customers. The 1,500 sq. ft. store in 100 Feet Bangalore will serve as a center for experiences, where Blissclub’s community of women movers can regularly gather, interact, and find inspiration to #KeepMoving.

Product Range

The new stores will feature an extensive range of products, including bottom wear, top wear, sports bras, and accessories, alongside the brand’s popular items such as The Ultimate Leggings, The Ultimate Flare Pants, Move All Day Pants, and Power Up Sports Bras.

Marketing Campaign

To commemorate the launch, the brand is introducing a consumer campaign called ‘The Ultimate Legging Swap-a-Thon’. Customers can participate by bringing in their old leggings and exchanging them for a brand-new pair of The Ultimate Leggings.

Brand Expansion Plan

Blissclub plans to strengthen its e-commerce presence by opening nearly 20 offline stores across India in 2023. These stores will be located in malls, high streets, and pop-up locations, either as standalone stores or as part of multi-brand outlets.

The company is currently conducting research to identify suitable locations and spaces for retail expansion.

Furthermore, there are plans to establish additional brand-owned stores in NCR, Pune, Hyderabad, and other cities as the brand embraces an omni-channel approach.

“We believe that our new stores in Mumbai and Bangalore will enhance our retail offerings for fashion-forward and movement-conscious patrons of Mumbai and Bengaluru. Expanding into the offline space allows us to provide customers with a hands-on experience of Blissclub’s signature fabrics and innovative product designs. By increasing our brand’s presence and market share, and expanding our product portfolio, we aim to strengthen customer loyalty and reinforce brand recall,” said Minu Margeret, CEO & Founder of Blissclub.

“We are also focusing on building a stronger offline presence to connect with our customers in person and enhance their experience through product showcases and community events,” she added.

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