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ace turtle partners with Shoppers Stop to expand Dockers® in India

In a strategic collaboration, ace turtle, India’s leading technology-native retail company, and Shoppers Stop, the nation’s premier omni-channel fashion and beauty destination, have unveiled the arrival of Dockers, the renowned global khaki brand. The exclusive Dockers collection for men is set to grace the shelves of 15 Shoppers Stop stores and will be available online at shoppersstop.com, marking a significant milestone for both brands.

Dockers at Shoppers Stop presents a meticulously curated assortment of clothing and accessories tailored for the modern Indian consumer. From chinos and shirts to sweaters and jackets, each piece encapsulates Dockers’ dedication to quality craftsmanship, innovative materials, and timeless design. Whether navigating urban landscapes or venturing into uncharted territories, Dockers aims to empower individuals to embrace their authentic selves with confidence and style.

“It has been our constant endeavor to offer premium brands to Indian consumers. In line with our journey towards premiumization, our strategic collaboration with ace turtle to launch Dockers signifies our commitment to curating the best brands for our customers. Dockers brings a timeless blend of quality and style that resonates with the evolving preferences of the modern Indian consumer. Dockers collection will resonate strongly with those who appreciate timeless classics with a modern twist,” Mr. Kavindra Mishra, Customer Care Associate, Executive Director and CEO, Shoppers Stop Ltd, said commenting on the launch.

“We are delighted to partner with Shoppers Stop to reach a wider audience across the country. Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success. We aim to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach, deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market,” Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Dockers in India, also shares his perspective.

For almost 40 years, the Dockers® brand has been synonymous with khaki pants, sparking a global revolution in men’s casual dressing. Evolving into a casual lifestyle brand for both men and women, Dockers® is a division of Levi Strauss & Co., available worldwide.

Established in 1991, Shoppers Stop Ltd. is India’s leading premier retailer of fashion and beauty brands. With 105 department stores, 7 premium home concept stores, 88 Specialty Beauty stores, and an extensive omnichannel offering, Shoppers Stop continues to deliver customer delight.

ace turtle, India’s leading tech-native retail company, is spearheading the next phase of transformation in the retail industry. As the exclusive licensee of iconic global brands, including Dockers®, ace turtle utilizes proprietary technology and a vertically integrated approach to meet evolving consumer expectations.

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