Wedding and occasion menswear brand Tasva, – launched by ABFRL in collaboration with ace couturier Tarun Tahiliani – has opened the doors to a spectacular flagship store in the heart of Kolkata.
Spanning 2500 sq ft and located in the prestigious RashBehari Avenue, the new store reinforces Tasva’s commitment to delivering luxury and elegance through meticulously crafted garments and a unique shopping experience. The grand opening was graced by Bollywood celebrity, Shantanu Maheshwari.
Inside the Store
The experience store is designed to reflect evolving tastes of the cosmopolitan Indian man. The interior of the store is a harmony contemporary aesthetics and tradition, drawing inspiration from India’s history and heritage.
On showcase are Tasva’s festive collection featuring kurta sets and kurta bundi sets, with vibrant screen prints and modern silhouettes that bring a fresh twist to traditional attire. Meanwhile, the wedding collection offers luxurious Indowestern clothes, bandhgalas, dinner jackets, achkans, and sherwanis, including the innovative angrakha sherwani, crafted from opulent fabrics and detailed with intricate embroidery work.
“We wanted our new store in Kolkata to stand as a reflection of the brand’s ethos – an embodiment of style, tradition, and craftsmanship,” explains Ashish Mukul, Brand Head, Tasva. “The design and layout of the store were carefully curated to ensure a smooth and luxurious shopping journey, offering our clients a unique Tasva experience,” he adds.
With highly trained in-store stylists providing personalised service and fashion advice, the store promises an unmatched retail experience that blends tradition with modernity.
Expansion Milestone
This second Kolkata flagship store marks a significant milestone in Tasva’s strategic expansion in India’s eastern region. The brand has already established its presence in Elgin Road (Kolkata), Patna, Bhubaneswar, and Guwahati with a view to cement its foothold in the East.
“Kolkata was a natural choice for another flagship store due to its rich cultural heritage and its status as a fashion hub. The city’s discerning clientele have appreciated the craftsmanship, quality, and style that Tasva is known for and it made sense to strengthen our presence and offering in the City of Joy,” says Mukul.
Expressing his excitement on being part of the launch, Shantanu Maheshwari says, “It’s a special feeling to be here in Kolkata, especially with Durga Puja just around the corner. The festival holds such cultural significance, and I believe Tasva’s collection is perfect for the celebrations. Growing up, festivals have always held a special place in my heart, and I know how important it is to look and feel your best during these moments. Whether it’s for Pujo or a wedding, Tasva’s outfits allow men to celebrate in style without compromising on comfort. Being from Kolkata myself, the connection feels even more personal and special.”
Store Address
174b, Rashbehari Avenue, Kolkata, 700029, West Bengal, India
About Aditya Birla Fashion and Retail Limited
ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 crore spanning a retail space of 11.9 million sq. ft. (as on March 31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
