Contemporary Indian fashion brand Global Desi has launched Love, Bombay Festive ‘26, a festive campaign featuring Vedika Pinto as brand ambassador. Born and raised in Bombay, Pinto offers a view of the city’s colourful streets, vibrant culture and festive spirit through her own eyes.
Shot across familiar streets and unexpected corners, the campaign presents Bombay as colourful, chaotic, cosmopolitan and completely unfiltered. It captures the many ways the city comes alive during the festive season and celebrates the people, places and everyday moments that make it feel like home. The campaign also takes a more personal and expressive approach to festive dressing.
The collection
At the centre of the campaign is Global Desi’s Festive Collection, designed for the season’s celebrations and special occasions. It brings together statement silhouettes, vibrant prints and Indian-inspired details, reflecting the brand’s contemporary approach to occasion wear. The pieces celebrate the joy of dressing up while leaving room for individual style and self-expression.
Anita Dongre, Founder and Designer, said, “At Global Desi, our approach to Indian fashion has always been about bringing together the familiar and the unexpected. With our Festive ‘26 collection, we wanted to explore occasion dressing in a way that feels relevant to how women dress today — expressive, versatile and personal. Vedika embodies that sense of curiosity and spontaneity beautifully, bringing a wonderful freshness to the campaign.”
Speaking about the campaign, Vedika Pinto said, “I think Bombay is one of those cities where you can start your day with a plan and somehow end up somewhere completely unexpected and that’s the fun of it. I loved that we didn’t have to make the campaign feel too perfect or staged. We could move around the city, discover little moments and play with the clothes along the way. The collection has so many pieces that I’d genuinely want to wear, whether I have somewhere to go or just need an excuse to dress up.”
The idea behind it
With Love, Bombay Festive ‘26, Global Desi celebrates the connection between a city and the people who call it home. Seen through Pinto’s eyes, the campaign captures a Bombay full of contrasts, culture and celebration, bringing the spirit of the city into the festive wardrobe.
Global Desi is a contemporary fashion and lifestyle brand that celebrates individuality through vibrant prints, modern silhouettes and a distinctive bohemian spirit. Designed for women who embrace self-expression and cultural curiosity, the brand creates collections that are playful, versatile and rooted in a global perspective.
