Menswear brand SNITCH has expanded into the innerwear category with the launch of UNDERPLAY, a new range of men’s innerwear built around everyday comfort, fit and functionality. The collection has five styles priced between Rs 399 and Rs 1,099.
The launch marks SNITCH’s first move beyond its core apparel portfolio into a new category. UNDERPLAY combines different fabric compositions, stretch properties and design features, offering both everyday basics and performance-focused options.
The range includes Breeze, made from 90% cotton and 10% spandex, which comes in a pack of three for Rs 999. The style is designed for softness, stretch and breathability, and features a gel-print elastic. Ease Lite and Ease Pro are each priced at Rs 399 per piece. Ease Lite uses nylon/polyamide, while Ease Pro is made from 90% nylon and 10% spandex with a jacquard elastic. Both focus on softness, breathability and quick-dry performance.
The range also features Fuzion, a stitchless style with a regenerated-cellulose-based body fabric blended with spandex, available in a pack of three for Rs 1,099. InFuzion, priced at Rs 799 for a pack of two, features stitchless construction, feather-light comfort, an ombre elastic and stretch.
Commenting on the launch, Chetan Siyal, CMO and founding member of SNITCH, said, “At SNITCH, we have always focused on understanding how men dress and what they look for in their everyday wardrobe. With UNDERPLAY, we are extending that approach to innerwear, a category where comfort, fit and functionality are just as important as style. Our aim is to offer thoughtfully designed essentials that complement the way our consumers live and dress, while expanding SNITCH into new categories.”
The collection is now live and available on SNITCH’s website.
