Casual menswear brand U.S. Polo Assn. continues to strengthen its retail presence in South India with the launch of its new store in Puducherry. Spanning approximately 1,700 sq. ft., the store marks the brand’s first New Identity store, bringing its refreshed retail design language and an elevated in-store experience to the city.
The store, located on Mahatma Gandhi Road, stocks menswear and footwear from the brand’s Autumn-Winter 2026 collection. Featured stories include Varsity, Indigo, Corduroy, Denims and Shirts, alongside seasonal styles.
The shirt display brings the brand’s range of shirts together in a single space. The company said it was designed with South India’s strong preference for shirts in mind, aiming to make it easier for shoppers to browse the category.
On the first floor, the Resort Wear Wall is built around vacation and resort wardrobes, grouping linen shirts, shorts and caps. The launch also featured interactive elements for customers.
Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said, “Puducherry is a distinctive market with a strong connection to leisure, travel and contemporary lifestyle, making it an exciting market for us to introduce our New Identity store format. With the introduction of the Shirt Bar and our Resort Wear Wall, we are bringing new retail experiences that are designed to make the store more engaging and relevant to how consumers shop today. The launch also reflects our continued focus on strengthening our presence across South India while creating spaces that bring together the heritage of U.S. Polo Assn. with a more contemporary retail experience.”
The company said the launch is part of its broader effort to evolve its retail presence across India through new formats and experiences.
Store address: US Polo Assn., 507, Store, Door No. 2, Mahatma Gandhi Rd, opp. Bharathidasan Govt College for Women, Khokho Garden, Muthialpet, Puducherry 605003.
U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and players in the United States, founded in 1890. It operates more than 1,200 retail stores worldwide and sells apparel, accessories and footwear for men, women and children in over 190 countries. The brand sponsors major polo events, including the U.S. Open Polo Championship, and has broadcast partnerships with ESPN, TNT, Eurosport, Star Sports in India and BeIN Sports in the Middle East. In 2026, License Global ranked it the world’s top sports licensor.
Arvind Fashions is described by the company as India’s No. 1 casual and denim player. Its portfolio includes U.S. Polo Assn., Arrow, Tommy Hilfiger, Calvin Klein and Flying Machine.
