Homegrown streetwear brand BLUORNG has opened a new store at Ambience Mall, Vasant Kunj, adding to its growing retail network across India.
The store features a minimal, immersive design that puts the collections at the centre of the experience. Shoppers can browse BLUORNG’s latest drop alongside its existing lines, including the recently relaunched denim range.
Founded in 2020, BLUORNG started with one oversized T-shirt and has since grown into a lifestyle brand spanning apparel, denim and accessories. It is known for original graphics, proprietary silhouettes, considered fits and elevated fabrics.
The opening comes as Ambience Mall looks to bring more design-led, youth-focused labels into its fashion line-up.
Arjun Gehlot, Director, Ambience Group, said, “At Ambience Malls, our vision has always been to create destinations that reflect the evolving aspirations and lifestyles of our consumers. Today’s younger consumers are redefining how fashion is discovered, experienced and expressed, with a growing preference for brands that have a distinct point of view and a strong sense of identity. As retail becomes increasingly experiential and discovery-led, we continue to curate a relevant mix of established and emerging brands that bring fresh perspectives to our destinations.
BLUORNG represents this new generation of design-led Indian brands, with a distinctive aesthetic and a strong creative identity that resonates with the evolving fashion culture of Delhi. Its approach to streetwear, combined with its focus on design and self-expression, makes it a natural addition to our fashion portfolio. We are delighted to welcome BLUORNG to Ambience Mall, Vasant Kunj, and look forward to seeing the brand become an integral part of our consumers’ fashion and discovery journeys.”
The Vasant Kunj store is the latest step in BLUORNG’s expansion, as the brand continues to build its offline presence in key fashion destinations.
