Tata-owned jewellery brand CaratLane has launched a dedicated e-commerce website for Australia, extending its international footprint as it targets the country’s Indian diaspora.
The new site, www.caratlane.com/au, allows Australian customers to browse and buy the company’s diamond and gold jewellery collections, with delivery available nationwide. The company said the platform mirrors the trust and certification standards it applies across its more than 30 international shipping destinations and its US stores, with every piece shipped accompanied by a certificate of authenticity and insured delivery.
Saumen Bhaumik, Managing Director, CaratLane, said, “Indian consumers in Australia have long shown a strong desire for CaratLane designs, making this launch a natural progression for the brand. By introducing a localised platform, we’re removing cross-border friction to deliver a seamless shopping experience directly to their doorsteps, marking a major milestone in our global growth story. It’s part of our larger vision to make CaratLane the most loved jewellery brand amongst Indian women, and Australia plays a critical role in that journey.”
Australia becomes the latest addition to CaratLane’s international markets, which already include the US, UK, Canada, and Singapore.
CaratLane was one of the earliest online jewellery start-ups, founded in 2008. After Titan invested in the company in 2016, the brand evolved into an omnichannel jewellery retailer, backed by the Tata Group. In addition to its online jewellery platform, CaratLane operates over 385 stores nationwide, as well as international stores in New Jersey and Texas.
