Demi-fine jewellery brand Palmonas has expanded to more than 101 stores across India and the UAE, marking a milestone the company says came just 60 days after opening its 75th outlet.
The brand added 26 new stores in two months, taking its footprint to 101 stores, as announced on social media by Shekhar Chandra, Vice President–Retail Expansion at Palmonas.
Palmonas specialises in premium, everyday-wear accessories. Founded in 2022 by Pallavi Mohadikar and Dr. Amol Patwari, and later joined by Bollywood actor Shraddha Kapoor as a co-founder and brand ambassador, the brand has gained massive popularity for bridging the gap between inexpensive fashion jewelry and expensive fine jewellery.
The company now operates in over 35 cities across two countries, spanning metros, state capitals, and emerging Tier 2 and Tier 3 markets — including Pune, Ambala, Sangli, and Thrissur — as well as an international push into Abu Dhabi and Dubai.
Chandra credited the growth to the company’s retail expansion team, citing work across site selection, lease negotiations, store design, project execution, hiring, training, visual merchandising, and launches.
Despite the milestone, Chandra framed it as an early step rather than an endpoint. “101+ is not the finish line. It’s another Day One,” he wrote.
