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Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari, Partner, Retail & Consumer Goods & Parmesh Chopra, Head, Content Writer, The Knowledge Company
Madhulika Tiwari offers over 20 years of business consulting experience in Retail and Fashion, specialising in strategy, market research, and financial planning. Together, they combine cutting-edge content expertise with deep industry knowledge. Parmesh Chopra is a creative digital content writer skilled in innovative copywriting and UX, with a strong grasp of media trends.

The $26 Billion Stride: India’s pivot from contract footwear production to global design

This analytical feature deconstructs the multi-tiered market transformations rewriting the rules of the corporate style playbook… The year 2026 marks a profound structural and aesthetic inflection point for the Indian consumer market. Having long existed as a high-volume, price-elastic commodity playground, the domestic footwear and apparel accessories sectors are executing a textbook transition toward high-margin…

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