Myntra Jabong India Pvt. Ltd. (MJIPL), the business-to-business wholesale arm of e-commerce major Myntra, has struck a strategic partnership with Benetton Group to bring its premium fashion label Sisley to the Indian market, the companies announced Wednesday.
Under the agreement, MJIPL has secured the rights to distribute Sisley’s product range in India and will work to build the Italian brand’s omni-channel presence across the country. Through licensed franchisee partners, the company will roll out Exclusive Brand Outlets and Shop-in-Shop formats in key Indian cities in the coming months.
Sisley, which traces its roots to a 1968 denim collection launched in Paris, became part of the Benetton Group in 1974. The brand has since grown into a global presence, with more than 400 points of sale spread across over 40 countries. It is positioned as one of the group’s flagship labels catering to premium shoppers.
For the Indian market, Sisley plans to offer trend-forward apparel for men and women designed for urban, metropolitan lifestyles — clothing intended to transition easily between occasions.
The brand said its India collection will track global trends in silhouettes, materials and detailing while staying true to its identity of accessible Italian style and quality.
Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “We are excited to bring Sisley, a Benetton Group-owned brand, into our growing portfolio of premium international fashion brands. The brand’s accessible Italian style, anchored in fashionability, quality and trend-led design, makes it a highly exciting proposition for Indian customers seeking versatile wardrobes for multiple occasions. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in Sisley’s India growth journey.”
Nicola Capone, CEO, Distribution, Benetton Group said, “Sisley has established itself as one of Benetton Group’s premium fashion brands, known for its contemporary Italian style and distinctive design DNA. As we continue to strengthen the brand’s international presence, India represents a highly promising market with significant long-term potential. Our partnership with Myntra Jabong India Pvt. Ltd. is an important step in that journey. With their deep understanding of the Indian fashion landscape and strong omni-channel capabilities, we are confident this collaboration will help us build a strong presence, expand our reach, and introduce Sisley’s distinctive perspective on fashion to consumers across India.”
