Reliance Brands Limited has appointed Aniket Kumar Singh as new Head of E-commerce, strengthening its digital commerce leadership as the company continues to expand its online and omnichannel retail capabilities, as per media reports.
Singh joins from Welspun Living, where he served as Assistant General Manager of E-commerce from September 2025 to May 2026, leading the D2C business for spaces.in through a structural transformation. During his tenure, he reduced discount intensity by approximately 40% year-on-year and cut order lead time by 50%.
Prior to Welspun, Singh spent four years at Pepe Jeans India — rising from Manager to Senior Manager of Ecommerce — where he oversaw the owned platform pepejeans.in. Before that, he held the ecommerce manager role at Hidesign and spent nearly three years as Ecommerce Coordinator for BESTSELLER’s brand websites, managing Jack & Jones, Vero Moda, and Only. He began his digital commerce career at Ergode IT Services and Zepo.in.
In his new role, Singh is expected to lead Reliance Brands’ e-commerce strategy, with a focus on scaling digital operations, enhancing customer experience, and accelerating online growth across the company’s portfolio of brands.
