Mumbai-based Kid’s lifestyle brand Rosada has received an undisclosed strategic investment from Shilpa Shetty Kundra. With the new funding, Rosada aims to accelerate its expansion and strengthen its presence in the premium children’s market.
Founded by husband-wife duo Shalu and Bhupesh Agarwal, Rosada’s portfolio spans bags, bedding, travel accessories, décor, and everyday utility products for babies and young children. All Rosada products are built on in-house design and production capabilities that enable tight quality control and a distinct level of aesthetic.
The brand has organically attracted celebrities including Kareena Kapoor Khan, Neha Dhupia, Soundarya Rajinikanth, Mira Kapoor, and the Ambani family. It gained wider visibility after appearing on Shark Tank India Season 5, where it closed a deal with three sharks. Revenue nearly doubled in the period following the appearance.
Rosada will deploy the fresh capital across geographic expansion, product portfolio deepening, and strategic talent acquisition in design, marketing, and operations.
“What drew me to Rosada was straightforward: the product spoke for itself. The design sensibility, the quality of materials, the attention to detail, it is the kind of brand you instantly recognise as different. As someone who has experienced it as a parent first, I am backing this with full conviction. Rosada has everything it takes to become the definitive kids’ lifestyle brand in India,” said Shilpa Shetty Kundra, Strategic Investor, Rosada.
The founders share that conviction and see this as the beginning of a far larger chapter, the brand said.
“Rosada has been built with a very clear point of view: design-led, quality-first, and deeply relevant to how modern Indian parents think about their children’s world. Having Shilpa Shetty Kundra come on board is a defining moment and strengthens our confidence to move forward with a much larger vision. This is India’s moment for a homegrown kids’ lifestyle brand to go big, and Rosada intends to be exactly that,” said Shalu Agarwal, Co-Founder, Rosada.
