Men’s occasion wear label Devo has inaugurated two new stores within two days — one in Varanasi and one in New Delhi — bringing its total footprint across North India to 19 stores.
The Varanasi store, spanning 4,500 sq ft, is Devo’s 18th location nationally and its second in the city. Situated in the Durgakund area, the store carries the brand’s full range of men’s occasion wear — including sherwanis, Indo-westerns, Jodhpuris and kurta sets — with an assisted styling experience. The Varanasi store marks the brand’s 8th store in Uttar Pradesh.
A day later, on 18 April, Devo opened its fifth Delhi store at DLF Midtown Plaza in Moti Nagar — one of the capital’s newest retail destinations. The opening marks the brand’s entry into a DLF property, adding to a Delhi footprint that now spans Lajpat Nagar, Pitampura, South Extension, Omaxe Mall Chandni Chowk, and now Moti Nagar.
“For a brand that began this journey almost a year ago, earning a place inside a DLF property is not just a milestone. It is a validation of the product, the experience, and the belief that modern Indian men deserve something truly premium when they dress for moments that matter,” the brand said.
Since launching, Devo has grown to 19 stores across North India, with presence in cities including Delhi, Dehradun, Lucknow, Ludhiana, Gurgaon and Gorakhpur.
Store Address:
- Durgakund, Varanasi: Shree Dharam Sangh Shikshamandal, Durgakund, Varanasi, Uttar Pradesh – 221005
- DLF Midtown Plaza, Motinagar, Delhi: Shop No.SH- 121,122, First Floor, DLF Midtown Plaza, Shivaji Maharaj Marg, Karampura Industrial Area, Moti Nagar, New Delhi, Delhi, 110015
