Reliance Retail’s omnichannel beauty platform Tira has entered Gurugram with the launch of its first store in the city. Located on the ground floor of Ambience Mall, the store marks Tira’s continued offline expansion.
The outlet brings together a mix of global beauty brands and emerging Indian labels, housed within a curated retail environment. The store has been designed to enable product discovery through curated displays, assisted consultations and interactive zones, reflecting a broader shift towards experience-led beauty retail.
Arjun Gehlot, Director, Ambience Group, said, “At Ambience Mall, we have always believed that retail today is defined as much by experience as by access. The introduction of Tira aligns well with this approach, offering a thoughtfully designed space where customers can explore and engage at their own pace. As consumer preferences continue to evolve, such formats play an important role in shaping a more refined and contemporary retail environment.”
With increasing traction in beauty, wellness, and lifestyle-led categories, Ambience Mall, Gurugram continues to strengthen its retail mix through brands that reflect both global trends and evolving consumer expectations. The addition of Tira further reinforces its positioning as a curated and experience-driven retail destination.
