Value fashion retailer Citykart today announced a major milestone in its growth journey with the launch of 22 new stores across multiple states within a span of just 40 days.
The expansion is geographically diversified, with a strong focus on high-growth northern and central regions. Bihar leads with 10 new stores, followed by Uttar Pradesh with 4 and Madhya Pradesh with 3. The company has also strengthened its presence in Jammu & Kashmir and Rajasthan with 2 stores each, while marking its entry into Chhattisgarh with 1 store. This state-wise distribution reflects Citykart’s focused strategy of deepening presence in high-potential markets while expanding into new territories.
All new stores have been launched under the company-owned, company-operated (COCO) model, ensuring consistency in operations, merchandising, and customer experience. Each store has been designed to cater to local consumer preferences while maintaining the brand’s promise of affordability and accessibility.
As part of its scale-up push, Citykart has invested approximately Rs 1.5 crore per store, reinforcing its commitment to long-term growth and retail infrastructure development. In addition to enhancing access to value fashion, the expansion has also created significant employment opportunities, with each store generating jobs for around 27 individuals.
The spokesperson of Citykart said, “The pace at which we are expanding today is a reflection of the conviction we have always had in this market. For us, growth has never been about chasing numbers. It has been about building a brand that truly belongs to Bharat. Opening stores at this speed is not just momentum, it is a signal of how deeply we understand the opportunity in front of us. We see this as the early stages of a much larger journey, where organized value retail will continue to evolve and expand. Our vision is to build Citykart into a platform that reaches millions of families, and this phase of growth reinforces our belief that we are on the right path, with the right model and the right intent.”
The rapid rollout comes amid sustained demand for value fashion in Tier II and III markets, where consumers are increasingly seeking organized retail experiences without compromising on affordability.
The company’s strategy is aligned with these evolving consumption patterns, with a focus on accessibility, relevance, and operational agility.
To support store performance and accelerate market penetration, the company is also deploying localized marketing initiatives, including transit branding and on-ground activations. These efforts are aimed at building strong brand recall and driving footfall, particularly in newly entered markets.
