Forevermark Diamond Jewellery, the natural diamond jewellery brand from De Beers Group, has opened a new store in Patna, positioning itself as the city’s only international jewellery brand exclusively showcasing natural diamond jewellery.
Located at Shop No. 1, Radha Niwas, on E Boring Canal Road in Nageshwar Colony — the heart of Patna’s premier jewellery district — the store was inaugurated by national award-winning film producer and actor Neetu Chandra, who attended wearing pieces from Forevermark’s Icon collection.
The ground-floor retail space features a premium stone façade and houses 18 curated jewellery collections spanning everyday wear, high jewellery and bridal lines. Signature collections include Icon, Avaanti and Twogether, alongside select pieces designed in Italy. A dedicated solitaire lounge offers an exclusive viewing experience for diamonds ranging from half a carat to two carats.
Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said, “Natural diamonds continue to define the highest expression of luxury; rare, authentic and enduring, resonating with modern Indian women who seek meaning as much as beauty in what they wear. At Forevermark, our commitment remains unwavering: to create natural diamond jewellery that embodies responsible sourcing, exceptional craftsmanship and premium international design.
Our presence in Patna has grown steadily alongside a clientele that is increasingly confident, design-aware and appreciative of true value. The launch of this store is not a beginning, but a significant milestone in that journey, an evolution that allows us to offer a more immersive and elevated brand experience. It reflects both the strength of our relationship with the city and the rising demand for natural diamonds that celebrate life’s most meaningful moments.
We are proud to deepen our roots in Patna and look forward to continuing to be a part of our customers’ most cherished milestones, with a space that truly reflects the rarity and brilliance of the Forevermark promise.”
The store is operated in partnership with franchisees Aditya and Adarsh Saraf, who noted a growing appetite in the city for finely crafted natural diamond jewellery. “Patna is a city that values tradition while embracing a modern outlook and we are seeing a growing appreciation for finely crafted natural diamond jewellery,” they said.
Forevermark diamonds carry a unique inscription guaranteeing authenticity and are graded beyond the standard 4Cs framework. The brand, backed by De Beers Group’s 135-year heritage, emphasises responsible sourcing as a core part of its identity.
The Patna opening is part of a broader push by Forevermark to expand across India’s key markets.
