Juicy Couture, the globally loved Los Angeles lifestyle brand, is officially launching its apparel range in the Indian market. In a significant strategic move, Brand Concepts Ltd. has extended its long-term licensing agreement with Authentic Brands Group (Authentic), the brand owner of Juicy Couture, to include the ready-to-wear apparel category.
This expansion follows the remarkably successful introduction of Juicy Couture handbags and accessories in India last year. Building on that momentum, the new apparel launch brings the brand’s signature California aesthetic to a new generation of Indian consumers.
The collection features the brand’s legendary velour tracksuits, statement-making silhouettes, signature logo moments, and elevated athleisure. The range is designed to transition seamlessly from day to night, blending high-fashion attitude with everyday comfort.
“The overwhelming response to Juicy Couture handbags in India confirmed that the Indian consumer has a deep affinity for the brand’s bold and glamorous identity,” said Abhinav Kumar, Co-Founder and CEO of Brand Concepts Ltd. “Expanding our partnership with Authentic Brands Group to include apparel is a natural evolution. We are excited to bridge the gap between international prestige and the Indian fashion scene, offering a complete Juicy Couture lifestyle experience that resonates with the energy of today’s youth.”
“India is an incredibly dynamic market, and the continued expansion of Juicy Couture reflects our commitment to growing the brand in regions where fashion-forward consumers are embracing both heritage and individuality,” said Sanjeet Mehta, EVP, Head of India at Authentic, the brand’s owner. “Together with Brand Concepts Ltd., we’re building on strong early momentum to introduce Juicy Couture’s iconic apparel, bringing its signature mix of glamour, attitude, and cultural relevance to a new and engaged audience.”
The collection is available through the brand’s dedicated D2C platform Juicycouture.in. Physical retail points include:
- Exclusive Brand Outlets: Phoenix Pallasio Mall (Lucknow) and Skycity Mall (Mumbai).
- Shop-in-Shops: Select Shoppers Stop locations across major metro cities.
