Senco Gold & Diamonds unveiled its newest store at Level 1 of Sky City Mall, Borivali, marking a significant step in deepening its presence in Mumbai’s thriving retail landscape. The grand launch was elevated by the presence of actor Wamiqa Gabbi, who inaugurated the store.
The approximately 2,475 sq. ft. showroom was inaugurated by actor Wamiqa Gabbi and carries Senco’s full range of gold, diamond and platinum jewellery, spanning heirloom-style traditional pieces through to contemporary everyday wear. Two collections from the brand’s Everlite line are among the highlights: the Art Deco range, which draws on bold geometric forms from the Deco era, and the Retro range, which pairs vintage references with modern minimalism.
At the launch, Gabbi said the brand’s appeal lay in its ability to serve Mumbai’s varied demographic. “This city brings together every culture, every age and every style, and Senco somehow has a piece for all of them,” she said.
“We are delighted to further strengthen our footprint in Mumbai with the launch of our 2nd Borivali store. Mumbai is a market defined by both deep-rooted traditions and a strong sense of modern aspiration, and this expansion allows us to engage more meaningfully with a wide and evolving customer base. At Senco Gold & Diamonds, we continue to focus on product, design and overall customer experience. This store is an extension of that approach, designed to meet the needs of today’s customers,” said Suvankar Sen, MD & CEO, Senco Gold & Diamonds.
“At Senco, we see jewellery as something deeply personal – people don’t just buy it, they associate it with moments, emotions and milestones in their lives. That understanding shapes how we approach our designs and the overall in-store experience. With the Borivali store, we wanted to create a space where customers can explore a wide range of styles at their own pace, whether they are looking for something for daily wear or for a significant occasion. We see this store as an important step in strengthening our relationship with customers in Mumbai and being present for them across different moments and needs,” added Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds.
Strategically located within Level 1 of Sky City Mall, Borivali, the store is poised to become a go-to destination for jewellery lovers in the western suburbs, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.
Address:
Senco Gold & Diamonds, Unit No F41, Level 1, Skycity Mall, Dattapada Rd, Khande Rao Dongari, Borivali East, Mumbai, Maharashtra 400066
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
With this launch, Senco now operates a total of 9 stores in Maharashtra, including 6 in Mumbai, excluding the Borivali store. Senco Gold Ltd. offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones.
