Reebok today announced Olympic shooter Manu Bhaker as its brand ambassador in India. The partnership brings together Reebok’s training-first philosophy with one of the country’s most focused and driven athletes, united by a shared belief that true performance is built long before competition day.
At just 24, Manu has established herself as one of India’s most accomplished sport shooters and a symbol of resilience and mental strength. She made history at the 2024 Paris Olympics by winning two bronze medals in the women’s 10m air pistol and the 10m air pistol mixed team events, becoming the first Indian athlete to win two medals at a single Olympic Games and the first Indian woman shooter to win an Olympic medal. Her journey has been shaped as much by training and discipline as by results, making her a natural fit for Reebok, a brand that has long championed training, fitness and high-performance sport.
Manu embodies a new generation of Indian athletes who are confident, self-aware, and deeply invested in the process. From refining technique to building mental strength, her career reflects the realities of elite sport, where progress is earned through consistency and intent.
Commenting on the collaboration, Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Speaking on the association, Arjun Ramamoorthy, Brand Head, Reebok India, added, “Manu Bhaker represents the future of Indian sport – focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared. It’s about empowering people to push further through training and self-belief.”
This strategic collaboration underscores Reebok’s renewed commitment to sport and distribution growth across India, strengthening its presence in performance categories and engaging communities that value the discipline of daily training as the foundation of performance. Together, Reebok and Manu Bhaker will encourage athletes and fitness enthusiasts to shift focus from podium moments to the preparation that earns them.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and lifestyle footwear, apparel, and equipment. Reebok is a part of the Authentic Brands Group (ABG), with Aditya Birla Lifestyle Brands Limited. (ABLBL) as the operating partner in India. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied sports & fitness heritage.
