ARROW, from the house of Arvind Fashions, has expanded beyond its legacy in menswear with the launch of an online-exclusive limited-edition womenswear collection, featuring actor Khushi Kapoor. The move marks a strategic extension of the brand’s design philosophy into women’s fashion, aimed at redefining modern workwear.
Designed for contemporary lifestyles, ARROW’s womenswear range focuses on versatility, offering pieces that transition seamlessly from work to casual settings. Moving beyond conventional office staples, the collection introduces fashion-forward formals that feel modern, confident, and expressive.
The limited-edition capsule comprises around 25 elevated workwear essentials, balancing timeless colour palettes such as beige, white, and black with trend-led silhouettes. Key highlights include crop blazers, wide-leg trousers, satin suit sets, coordinated waistcoat-and-pant ensembles, and elevated dresses such as LBDs and tailored waistcoat dresses. Shirts go beyond basics with refined fits, thoughtful detailing, and modern proportions, positioning them as standout staples for today’s professional wardrobe.
Designed for the boardroom and beyond, the collection blends polish with personality, offering aspirational workwear for women seeking individuality and confidence in their everyday style. Prices for the collection start at Rs 2,600.
The collection has been launched exclusively online through Nykaa Fashion and AJIO.
With the launch of a new womenswear collection, ARROW takes a confident step in redefining modern workwear,” said Swapnita Singh, Business Head, Women Wear, ARROW. “Every piece has been crafted to be versatile, stylish, and effortlessly wearable, designed to transition seamlessly from 9 to 5 & beyond.”
With this expansion, ARROW extends its long-standing focus on quality and functional design into womenswear, aiming to offer clothing that balances comfort, style, and modern workday needs.
A well-known international menswear brand, Arrow was launched in India in 1993. Currently, the brand operates over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India.
