Homegrown footwear brand Clog London has marked its entry into East India with the opening of its first store in Bihar, located at Raja Bazaar, Patna. Spread across the ground and first floors, the store features a large frontage and is designed to offer a premium shopping experience, housing an extensive range of men’s and women’s footwear.
The launch marks a significant milestone in the brand’s expansion journey as it works toward an ambitious plan to establish 100 stores across India by 2030, strengthening its presence in high-potential markets nationwide.
“Patna is an important market for us as we expand into East India. The region shows strong demand for quality, affordable, and trend-driven footwear, making it a strategic location for our growth,” said Gopal Rathor, CEO and Founder of Clog London.
Prior to its offline foray, Clog London built a strong digital presence through its own website and leading marketplaces including Myntra, Ajio, Flipkart, and Nykaa. The brand made its offline debut with an exclusive store in Jhansi, Uttar Pradesh, and now plans to scale its physical footprint across Tier 1 and Tier 2 cities. Its retail strategy will include a mix of company-owned, company-operated (COCO) and franchise-led stores.
Known for blending contemporary design with comfort and affordability, Clog London offers a wide portfolio of men’s and women’s footwear, ranging from sneakers, boots, and loafers to heels and sandals. Over the years, the brand has built a loyal customer base that values its focus on quality and accessible pricing.
With India’s footwear market witnessing a growing shift toward branded, homegrown labels, Clog London’s offline expansion is expected to further enhance its reach and consumer engagement. By strengthening its retail presence across key regions, the brand aims to position itself among India’s leading domestic footwear players.
