Popees Baby Care, one of India’s leading baby care and apparel brands, marked a major milestone on Sunday with the launch of its 101st Exclusive Brand Outlet in Hosur—its first-ever store in Tamil Nadu. The opening reinforces the brand’s expansion strategy across South India.
The store was inaugurated in the presence of Dr. K. Pradeep Kumar, Managing Director, Gunam Hospital, Hosur, and Mr. N. Sreenivas, Managing Partner, Raymond Showroom, Hosur & Krishnagiri. Senior leadership from Popees, including CEO Mr. Jayanand K, GM Mr. Sunil Varrier, and Retail Head – Tamil Nadu & Karnataka Mr. Nikhil Sasi, graced the event.
Offering a comprehensive selection of baby-safe clothing and accessories, the new outlet continues Popees’ commitment to quality, comfort, and trust—values that have shaped the brand since its inception in 2003 in Thiruvali, Malappuram. Over the years, Popees has grown from a modest babywear label into an international name with a presence in the UAE, Australia, the UK, Canada, France, and New Zealand, while remaining a top choice for Indian families.
To mark the milestone opening, Popees rolled out special inauguration-day offers, including a Spin & Win contest for shoppers spending ₹1,500 or more. In a gesture of goodwill towards the local community, the brand also announced that every baby born in Hosur on November 30th would receive a special Popees gift.
As the company makes its debut in Tamil Nadu, it aims to deepen its connect with families in Hosur and strengthen its retail footprint in the region.
Founded by Shaju Thomas in 2003, Popees Baby Care offers an extensive range of baby and maternity products including diapers, wet wipes, skincare, fabric wash, footwear, toys, and more. The company operates three manufacturing plants, employs over 2,000 people, and has a production capacity of 5 lakh garments per month.
